Venture capital firms are quickly adapting to a changing environment and are hiring public relations experts to help promote themselves to entrepreneurs. While several firms have long engaged in public relations marketing, the catalyst for the rapid adoption of public relations strategies is credited to the rise of Andreessen Horowitz, which was formed in 2009 and has jumped to the top of the venture capital firm pile. The New York Times article "Venture Capital Firms, Once Discreet, Learn the Promotional Game" provides a good look at the ways venture capitalists are now promoting themselves. Worth a read. Here's the link: http://www.nytimes.com/2012/07/23/business/venture-capital-firms-once-discreet-learn-the-promotional-game.html?
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