Venture capital firms are quickly adapting to a changing environment and are hiring public relations experts to help promote themselves to entrepreneurs. While several firms have long engaged in public relations marketing, the catalyst for the rapid adoption of public relations strategies is credited to the rise of Andreessen Horowitz, which was formed in 2009 and has jumped to the top of the venture capital firm pile. The New York Times article "Venture Capital Firms, Once Discreet, Learn the Promotional Game" provides a good look at the ways venture capitalists are now promoting themselves. Worth a read. Here's the link: http://www.nytimes.com/2012/07/23/business/venture-capital-firms-once-discreet-learn-the-promotional-game.html?
About this Blog
This Blog is a collection of thoughts on a variety of topics of interest to me, including:
All original works on this site are
© 2011-2020 Allen J. Latta. All rights reserved. Neither this website nor any portion thereof may be reproduced or used in any manner whatsoever
without the express prior written permission of Allen J. Latta.
LP Corner® is a registered trademark of Campton Private Equity Advisors. Used with permission.
DISCLAIMER: Readers of this Blog are not to construe it as investment, legal, accounting or tax advice, and it is not intended to provide the basis for the evaluation of any investment. Readers should consult with their own investment, legal, accounting, tax and other advisors to the determine the benefits and risks of any investment.
Private equity investments involve significant risks, including the loss of the entire investment.
This Blog does not constitute an offer to sell or the solicitation of an offer to buy any security.