Valuing Startups: Art or Science? WSJ VC Dispatch Article

Zoran Basich's article "Is Valuing a Young Start-Up More Art or Science?" that appeared yesterday on the Wprovides an interesting look at how venture capitalists value startup companies.  The article profiles Pinterest and the valuation methodology used by seed investor FirstMark Capital for the seed round.  Its a good read.  Here's the link:  http://blogs.wsj.com/venturecapital/2012/09/27/is-valuing-a-young-start-up-more-art-or-science/