With the upcoming passage of the Jumpstart Our Business Startups (JOBS) Act, the way companies raise money is about to change. The long-standing prohibition on general solicitation for financing is about to go away. What this actually means in the future is that start-ups will now be able to publicly promote their financing. While there are limits on what companies can say publicly, they can still market to a broad audience. In "Start-up Pitches Post-JOBS Act: Pump Up the Volume," Paul Sloan, Editor of CNET, explores how companies might market their financings, and includes a great YouTube clip from . It's a good article and worth a read: http://news.cnet.com/8301-32973_3-57404184-296/startup-pitches-post-jobs-act-pump-up-the-volume/
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