Kellog Launches Corporate Venture Capital Fund

Kellog Company has announced the formation of a corporate venture capital fund, called eighteen94 capital to "make minority investments minority investments in companies pursuing next-generation innovation, bolstering access to cutting-edge ideas and trends."  The focus will be on "start-up businesses pioneering new ingredients, foods, packaging, and enabling technology."  The fund intends to invest about $100 million.  Kellog joins General Mills and Campbell Soup which have established venture capital efforts.

Here's a link to the Kellog press release:
http://newsroom.kelloggcompany.com/2016-06-20-Kellogg-Company-Establishes-Venture-Capital-Fund-To-Support-Growth

Here'a a link to a Fortune article on the topic:
http://fortune.com/2016/06/20/kellogg-launches-vc-fund/