Picking an investment banker is both easy and hard. Easy because it's as simple as inviting bankers to pitch the business, and hard to find the bank that will really do the best job. In M&A, bulge bracket firms can have all sorts of conflicts of interests; smaller, boutique M&A advisory firms have less internal conflicts but may not have the breadth or depth of experience. In "How to Pick a Banker: Nasdaq CFO Cites Red Flags," some of the considerations are outlined when hiring a bank for M&A deals. Worth a read. Here's the link: http://blogs.wsj.com/cfo/2012/04/03/how-to-pick-a-banker-nasdaq-cfo-cites-red-flags/
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