Starbucks has fully endorsed the digital age with the creation of a new position, Chief Digital Officer. The VentureBeat article "How Starbucks is turning itself into a tech company" explores how Starbucks has recognized the importance of the digital offerings to its customers and to the company. Starbucks' customer base is increasingly mobile and social. By combining all of its digital businesses (such as wifi offerings, social media, digital marketing, etc.) under one executive, the goal is to make digital a priority and to help spur even more growth for Starbucks. In my view, we will see more companies develop this type of role as customers shift even more to mobile applications and social networks. The article is a good read. Here's the link: http://venturebeat.com/2012/06/12/starbucks-digital-strategy/
About this Blog
This Blog is a collection of thoughts on a variety of topics of interest to me, including:
Find me on LinkedIn
Find me on Twitter
All original works on this site are
© 2011-2018 Allen J. Latta. All rights reserved. Neither this website nor any portion thereof may be reproduced or used in any manner whatsoever
without the express prior written permission of Allen J. Latta.