Google Ventures and Using Big Data For Venture Investing - NY Times Article

In Claire Cain Miller's posting yesterday on the NYTimes.com,  "New Venture Focuses on Science of Deal, not Art of the Deal." Google Ventures and their data-driven approach to making venture investments is explored.  While instinct and luck still influence the investment decision, data is driving Google Ventures' investment approach.  It's an interesting article.  Here's the link:  http://www.nytimes.com/2013/06/24/technology/venture-capital-blends-more-data-crunching-into-choice-of-targets.html?pagewanted=all&_r=0