Big data has many applications, and applying big data to marketing is in its early stages. Ajay Agarwal of Bain Capital Ventures has a post "Marketing is the Next Big Money Sector in Technology" on GigaOM that discusses the application of big data to marketing, and how web businesses will benefit. Here's the link to the article: http://gigaom.com/2012/03/17/marketing-is-the-next-big-money-sector-in-technology/
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