ServiceNow, an IT management cloud service backed by venture firms Greylock Partners, JMI Equity and Sequoia Capital, priced its initial public offering at $18.00 per share, opened at $23.75 for an IPO "pop" of nearly 32%, and is trading at around 23.00 in mid-morning trading. Morgan Stanley is the lead left book-running underwriter, and this is the first IPO led by Morgan Stanley since the Facebook IPO. ServiceNow is listed on the NYSE with the ticker NOW. A strong showing by ServiceNow could open the IPO window for other venture-backed companies.
Here are links to ServiceNow's latest (full) S-1/A filing with the SEC:
http://www.sec.gov/Archives/edgar/data/1373715/000119312512274253/d301887ds1a.htm
Here are links to articles on the IPO:
Bloomberg: http://www.bloomberg.com/news/2012-06-29/servicenow-advances-in-debut-after-210-million-ipo.html
Retuers: http://www.reuters.com/article/2012/06/28/servicenow-ipo-idUSL2E8HSK1M20120628
Here are links to ServiceNow's latest (full) S-1/A filing with the SEC:
http://www.sec.gov/Archives/edgar/data/1373715/000119312512274253/d301887ds1a.htm
Here are links to articles on the IPO:
Bloomberg: http://www.bloomberg.com/news/2012-06-29/servicenow-advances-in-debut-after-210-million-ipo.html
Retuers: http://www.reuters.com/article/2012/06/28/servicenow-ipo-idUSL2E8HSK1M20120628
