- It makes its own gear. Google cuts out the middle man, use customized basic elements, and can control all of the physical infrastructure in its network.
- Social engineering. It costs a lot of money to send a truck out to wire fiber to the home. Google reduces this cost by getting neighbors to sign each other up for the service. When enough people have signed up in a neighborhood, Google will send the truck. Smart idea.
- Google TV Box. Google has developed its own TV box that provides a DVR, TV channels and a modem that provides Wi-Fi connectivity to the home.
If Google starts rolling this service out to other markets, I think the traditional access providers are going to be in tro